President Of Audi Of America Tells Dealers To Embrace Plug-In Electric Vehicles | CleanTechnica

President Of Audi Of America Tells Dealers To Embrace Plug-In Electric Vehicles | CleanTechnica:

""And [Keogh] advised them to start thinking now about opportunities to earn money around battery-electric vehicles to offset the lower service and parts revenue they will provide.""

"Interestingly, Keogh also mentioned that he thought widespread price discounting was setting up dealers for future problems. The loss accompanying price discounting is typically being recovered by service and parts revenue, something that won’t persist into a future with strong plug-in sales."